Pace brand — the mascot
Pace brand — the mascot
The Pace mascot is the notch itself, come alive.
Pace lives in the MacBook menu-bar/notch surface — a black capsule that extends
the notch downward (PaceMenuBarOverlay). The mascot takes that exact surface
and gives it a face: two glowing blue eyes, a soft smile, and a little wave. It
isn’t a robot or an animal bolted onto the product — it is the product’s home
on your screen, looking back at you.
This was a deliberate choice over the alternatives (an anthropomorphized cursor, an abstract orb, a capsule-blob creature): the notch is the one surface every Pace user already stares at, so the mascot reinforces “that black bar at the top is alive and listening” instead of introducing a separate character to learn.
Files
| File | Use |
|---|---|
pace-mascot.svg |
Standalone character (480×420, transparent). Stickers, social avatars, favicon source, in-app About screen. |
pace-mascot-hero.svg |
Wide banner (1200×600) with menu-bar context + Pace wordmark + tagline. README header, landing-page hero, OG image source. |
Both are hand-authored vector — no asset pipeline, crisp at any size. GitHub
renders them inline. For raster/OG exports (PNG), render with rsvg-convert
or cairosvg (not bundled; ask before installing).
Anatomy
- Body — the notch capsule, near-black vertical gradient (
#1A1D1C → #101211 → #070807), descending from the top screen edge with a rounded chin. A faint blue rim-light traces the chin. - Eyes — tall rounded pills, brand-blue radial glow (
#BFD9FF → #3380FF → #2563EB) with a white catch-light. Same friendly eyes as the shipped in-app walking avatar (PaceAvatarOverlay). - Smile — a single light-blue (
#9EC7FF) curved stroke, round caps. - Wave — a blue gradient arm with a rounded hand and two motion ticks. Says “hi, I’m here” — the companion gesture, not a salute.
- Voice waves — three concentric arcs on the left, fading outward. Signals “listening / speaking” without words.
- Halo — a soft blue presence glow, the ambient-companion (“Her”-arc) cue.
Palette
Pulled verbatim from DesignSystem.swift (DS.Colors) so the mascot and the app never drift:
| Token | Hex | Where |
|---|---|---|
| Body / background | #101211 |
notch fill, dark card |
| Accent | #2563EB |
eye core, deepest blue |
| Overlay cursor blue | #3380FF |
eye glow, voice arcs, rim light |
| Light blue | #9EC7FF |
smile, highlights, arm tip |
| Text primary | #ECEEED |
wordmark |
| Text secondary | #ADB5B2 |
tagline |
| Success green | #34D399 |
(hero menu-bar battery only) |
Voice
Tagline in the hero: “your Mac, listening — fully on-device.” It carries the two headline claims (ambient presence + the on-device moat) in five words.
Name
Working name: TBD — the character ships unnamed. Candidate directions if you want one: Pip (small, friendly notch-dweller), Vox (it listens/speaks), or just “the Pace notch.” Pick one and this doc becomes its home.